Technical SEO is the most important part of SEO until you have successfully optimised your website. Without it, your on-page SEO optimisation will not be effective and organic search rankings...
Google Shopping Ads can be one of the most effective ways to drive traffic and sales within your pay-per-click strategy. Although they are easy to set up, you should make...
Links are one of the most important ranking factors used by Google and other search engines. Knowing how to build high-quality links is essential for your SEO strategy. Our definitive...
LinkedIn is not just for professionals and those looking for jobs - you can also use it to grow your business and market to potential clients or customers. The platform...
One of the biggest challenges as an SEO copywriter is producing content that is optimised for search engines while also appealing to the desired audience. With the Google algorithm constantly...
The first display ad was seen in 1994, and it has now become common practice in digital marketing with trillions of these ads targeting audiences over the last 30 years....
In a society that lives and breathes social media every day, establishing an online presence for your business is essential to reaching your target customers. If done correctly, social media can...
With 46% of all Google searches being people looking for local information, there is no doubt that local SEO is essential to small business success. Here are 8 ways to...
When it comes to choosing the best headlines and descriptions for your PPC campaigns, you have two options: create individual ads and test them, or make use of Google's Responsive...
The growth of TikTok has been exponential over the past year, aided by the COVID-19 pandemic and global lockdowns. Now, the popular social network platform is being used by digital...
