Search engine optimisation is an important marketing channel with the ability to significantly increase search visibility and organic traffic. However, the long-term nature of SEO marketing may tempt some people to...
To truly master Pay-Per-Click and Google Ads, you need to understand Quality Score. Not only does the Quality Score have an influence over the cost of your campaign, but also...
The importance of good website design for any business operating today cannot be understated. The term 'website design' can be defined as the arrangement and conceptualisation of content on a...
There are countless social media platforms out there. No matter which of these you decide to use for your business marketing, it is important to produce engaging content to successfully...
Having high-quality, relevant, and helpful content is vital in 2022. Great content will allow you and your business to reach your desired target audiences with the information that they are...
Schema markup has so much potential in regard to search engine optimisation (SEO). Google themselves have stated on many occasions that schema does help search crawlers do their job more...
Paid social media marketing is a powerful way for businesses of any size to reach their customers. With social media advertising spend reaching $47.9 billion in 2021, there is no doubt...
Depending on what type of business you have, you may want to consider harnessing the social media marketing potential of Pinterest. Pinterest is a social network that allows users to...
The goal of a search engine is to provide users with the most relevant answers and information. Every time you input a search query into Google, its algorithm will select...
To reach the full potential of your Pay Per Click campaign, you need to ensure you're following the tried and tested best practices. Our PPC experts have listed just some...