There is no doubt that when implemented correctly, digital marketing can be extremely beneficial to a business looking to target their desired audiences. The power of digital can help companies experience lasting growth by increasing sales and staying ahead of their competition. We’ve rounded up 6 digital marketing ‘topclick top tips’ from our industry experts.
Know Your Target Audience
When it comes to digital marketing, it is essential you know exactly who you are trying to reach. By starting with your target audience, you will be able to ‘work backwards’ and take the necessary steps to ensuring a successful advertisement or campaign reaches the people you want it too. Alongside this, it will be much easier to establish exactly what you need to do in order to reach the desired audience, and what marketing channels to optimise. Be sure to keep your brand and messaging strong, and integrate it throughout all your selected channels.
– Miles, topclick Managing Director
Clarity is key
Keep your offering really clear, it’ll help you stand out amongst your competitors. If you’re operating in a crowded sector then potential customers will have lots of options to mull over. By keeping your message clear and consistent, the brand message will shine through.
– Kevin, topclick Account Director
Paid Search: Location, location, location!
An account may not always have the budget to remain competitive if spread across too many locations. By choosing specific locations, either near your business or in your top performing areas instead of the entire location you service, then you can ensure the budget is not spread too thin and is directed towards better quality users. Targeting specific locations can keep costs down and impression share higher, this is particularly useful for competitive industries.
– Abi, topclick Head of PPC
SEO: Target keywords in your headings
When it comes to search engine optimisation, it’s easy to neglect the page headings and focus too much on content or technical SEO. Ensuring you have added targeted keywords in most of the website headings can improve the website drastically, allowing you to place higher on the search rankings and therefore stay ahead of the competition.
– Daniil, topclick SEO Manager
Websites should be useable across all devices
Having an effective website isn’t only about how it looks, it’s also about the usability and optimisation across an array of different browsers and devices. Delivering a powerful and consistent experience to your users is absolutely critical when it comes to website design. People won’t engage with you just because your website looks great.
– Brandon, topclick PPC Executive & Website Specialist
Establish a presence on new social channels
If your business is trying to reach the 16-24 demographic, and you haven’t established a presence on TikTok, you’re really missing out. With over 1.1 billion monthly active users, of which 60% are aged between 16 and 24, there is an unparalleled potential for businesses that is only encouraged by the platform’s algorithm allowing for organic content to be witnessed by millions.
Digital is constantly evolving, and so keeping up-to-date with the latest trends and social channels will put you ahead of your competition and allow you to better target your desired customers. This takes us full circle on the list of digital marketing tips, as again, knowing exactly who your audience is, is key!
– Chris, topclick Digital Marketing Executive
If you’re looking for an award-winning digital marketing agency that will stand by your side come rain or shine, get topclick on your side today! You can contact us on 01483 963 030, or connect with us on LinkedIn. You can also find out more information on our PPC and SEO campaigns, and claim your FREE audits from our team of experts today.