‘Content ideation’ is a term used in content marketing to define the process of identifying and selecting the most relevant topics that will engage your target audience. The content should be interesting, entertaining or useful – which should result in it being shareable.
Understanding the craft of content ideation is crucial for consistently producing engaging and valuable content for your audience. Our experts have listed some of the most effective ways to generate ideas that will enable you to create high-quality content.
1. Understand Your Audience
Your audience is the most important factor that will impact your content strategy. Take the time to comprehend their pain points, interests, and queries. Delve into social media platforms, forums like Reddit, and comment sections to glean insights into trending topics and the problems they seek solutions for.
2. Utilise Keyword Research
Harness the power of keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to pinpoint relevant topics and search queries within your niche. Look for long-tail keywords and phrases indicative of specific interests or issues your audience is looking to resolve.
3. Explore Trending Topics
Keep up-to-date with current events and industry trends. Monitor news outlets, industry publications, and social media trends to identify hot topics and discussions that you can contribute to or provide your unique perspective on.
One of the best tools to help with this is Google Trends. Enter a topic or term related to your business, and see how they compare in popularity. Scroll to discover related topics and terms that are skyrocketing in popularity.
4. Revive Old Content
By conducting a content audit and reviewing all of your old blog posts, you will be able to identify high-performing pieces that can be repurposed, updated, or expanded upon to inject fresh vitality into them. Seek out gaps in information or emerging trends that you can address with new content.
5. Look to Your Competitors
This not only includes your direct business competitors, but any website that you are competing against on the SERP. You can use a link explorer to view which pages on your competitor’s website getting the most links.
Discovering the top-performing content of your competitors will offer you an insight into what topics have resonated well with your audience. You shouldn’t replicate this content, but you can draw inspiration from it and produce content that meets the needs of the audience even better than your competitors have done.
6. Ask!
Don’t underestimate the power of direct engagement with your audience. Conduct surveys, polls, or Q&A sessions to solicit feedback and input from your followers. Inquire about topics they’re keen to delve deeper into or the challenges they encounter in their lives or businesses.
topclick has an excellent team and more than 20 years of experience. We have gained priceless knowledge that will help us deliver expertly tailored marketing for your specific business niche.
As part of our service, we will give you regular updates, access to granular reporting metrics, and a dedicated account manager to help you achieve the results you need. Contact us today for more information.