Pinterest isn’t just a platform for discovering new meal ideas or DIY crafts; in 2023, it’s a powerful marketing tool. With its 463 million active users and a unique user base that actively seeks inspiration and new ideas, Pinterest offers a wealth of opportunities for businesses.
But before diving into the strategies, it’s important to understand why Pinterest is a valuable platform for marketing.
The first is visual appeal. Pinterest is a highly visual platform where images and videos take centre stage. This makes it ideal for brands that can showcase their products and services through captivating visuals.
The platform is a search engine for visual content. By incorporating SEO you can optimise your content with keywords, making it discoverable to users searching for relevant topics.
A highly engaged audience. Pinterest users are actively seeking inspiration, products, and solutions. This user intent can translate into higher engagement and conversion rates.
Strategies for Successful Pinterest Marketing
Captivating content
As a visual platform, Pinterest requires high-quality, engaging imagery and video content that is captivating to the viewer. Some of our top tips for ensuring this, include:
- Use vertical imagery, as over 80% of users browse on the mobile app. The 2:3 spect ratio is optimal.
- Ensure high-quality resolution, which can be achieved with good equipment.
- Make the copy descriptive, helping you to improve the pin’s SEO. Add context to the image and encourage users to click on a link.
Use different pin formats
Although Pinterest is primarily an image-sharing platform, you should mix up the different formats to create more interest and variety. You can share a well-edited short-form video, similar to an Instagram Reel or TikTok. Alternatively, create and share an image carousel or even an ‘Idea Pin’, which is the app’s take on the ‘Stories’ format.
Plan your boards
97% of Pinterest searches are unbranded, so your brand boards can help reach new users interested in a specific topic.
For example, H&M’s boards include pins with inspiration for specific seasons such as Spring.
Optimise pins with SEO best practices
Pinterest is a visual search engine, so you should be looking to optimise all your pins with SEO best practices. This will increase the reach and allow your content to be seen by as many people as possible.
You can utilise Pinterest Trends to see a historical view of the top search terms across different regions and countries. There are four trend-type filters:
- Top monthly trends
- Top yearly trends
- Growing trends
- Seasonal trends
Rich Pins
A rich pin is a type of organic pin that syncs information from your website to your pins. You can do this for recipes, articles and products.
Experiment with Pinterest ads
Like other social media platforms, Pinterest has an advertising platform that allows businesses to target ads around keywords, interests, location, age, and other metrics or categories.
This detailed audience targeting includes:
- People who have visited your website.
- People who have engaged with your Pins.
- People who have engaged with similar content on the platform.
- A custom list, such as your newsletter subscribers.
But make sure your ad content feels organic, otherwise, users will not engage with it when scrolling through their search results.
Social media marketing agency topclick has the necessary expertise to help you grow steadily across a wide range of social media platforms, utilising the enormous reach available to target the customers you want to engage. Get in touch with us today for more information.