SEO for Video: How to Rank on YouTube & Google

SEO for Video: How to Rank on YouTube & Google Video

More people are consuming video content than ever before. YouTube has more than 2.7 billion active users as of 2023, with 52% of internet users accessing the platform at least once a month! Whether you’re a business, a content creator, or simply someone who wants to share their passion online, mastering SEO for video is essential if you want to maximise the reach of your content.

Google also has a video feature on the search engine results page. This feature allows users to search for and discover video content from various sources across the web, including YouTube and other video-hosting websites. Our SEO experts have explored the strategies and techniques that will help you to rank on YouTube and the Google SERP.

Keyword Research

Just like with traditional SEO, keyword research is essential when optimising videos for SEO. Start by finding relevant keywords and phrases using tools like Google’s Keyword Planner or YouTube’s autocomplete search feature. Look for keywords with a high search volume and low competition, and include them in the copy for the title and description.

Compelling Video Title and Description

Most importantly, create an engaging and keyword-rich title that accurately represents your content. The title is the first thing a viewer will see on the results page, so make it compelling enough to stop their scrolling and click on it. In the video description, provide a detailed summary of the video’s content, including relevant keywords and links to your website or social media profiles.

Be Smart With Your Use of Tags

The video tags are crucial for helping search engines understand the content of your video. Include both general and niche tags that relate to your video. This will increase the chances of your video appearing in both specific and related search results, helping to maximise the reach of the content.

Use Eye-Catching Thumbnails

Similar to the video title, your video thumbnail is the visual representation of your content and is essential in compelling potential viewers to click through and watch. This can be achieved with the use of custom thumbnails that are eye-catching, relevant to your video, and include readable text. But be careful not to ‘clickbait’, as this will annoy viewers and increase your bounce rate.

Video Quality Matters

YouTube and Google Search will prioritise high-quality videos. If you can, invest in good equipment and editing to produce clear, engaging content. Videos that are shaky, blurry, and poorly edited will not rank as high, as Google want to prioritise the best content on their SERP. DaVinci Resolve is a professional editing software used in film and television, that is completely free.

Consider Video Length

When creating your video and determining its length, consider your audience and the type of content you are making for them. While longer videos can provide more information to a viewer, shorter videos will retain a viewer’s attention better. To keep your audience engaged, ensure your video delivers value within the first few minutes.

Always Use Closed Captions

YouTube and Google will favour videos that have added closed captions. Not only does this addition make your content accessible to a broader audience, but it also improves a search engine’s understanding of your video’s content. They can process and understand the text and use this as a determining factor on what to rank your video for.

Promote Your Video to Encourage Engagement

Share your video across various platforms, including your website, blog, and social media channels. The more exposure your video gets, the higher the chances of it ranking well. Engagement metrics like likes, comments, and shares are crucial for SEO, as they indicate that people liked your content and found it valuable. So, encourage viewers to interact with your video by asking questions and responding to comments.

Keep Up with SEO Trends

Search engine algorithms evolve, so stay updated with the latest trends and changes in video SEO. This will help you adapt your strategy to rank consistently. One of our favourite resources is the Search Engine Journal, which covers the latest and breaking news regarding SEO.

SEO marketing agency topclick has an excellent team and more than 20 years of experience. We have gained priceless knowledge that will help us deliver an expertly tailored SEO service for your specific business niche. As part of our service, we will give you regular updates, access to granular SEO reporting metrics, and a dedicated account manager to help you achieve the results you need. Contact us today for more information.