Creating high-quality content is crucial to any successful SEO strategy. But how do you know if your content is actually driving traffic and improving your ranking on the search engine results page?
The key is to measure the success of your SEO content using relevant metrics. Our SEO account manager has listed some of the most useful metrics you should consider tracking, to measure the success of your SEO content.
1. Traffic
One of the most significant metrics to track is website traffic. This will allow you to see how many visitors your content is attracting. With this information, you can identify which types of content are resonating with your audience and which ones are falling short. To track your website’s traffic, you can use tools like Google Analytics, which can show you the number of visitors, the pages they visit, and the time they spend on your website.
2. Engagement
Engagement is another key metric that gives you plenty of insight. Engagement refers to the actions that visitors take on your website, such as commenting, sharing, or liking your content. By tracking engagement, you can see how well your content is resonating with your audience and whether they are finding it valuable enough to take further action. You can measure engagement using metrics such as social media shares, comments, and likes.
3. Conversions
Ultimately, the success of your SEO content should be measured by its ability to drive conversions. A conversion is when a visitor takes a desired action on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. By tracking conversions, you can see how well your content is driving revenue or leads for your business. To track conversions, you can set up conversion tracking in Google Analytics or use other analytics tools.
4. Backlinks
Backlinks are external links from other websites that point to your content. Backlinks are important for SEO because they signal to search engines that your content is valuable and relevant, as other websites have included them as a point of reference within their own content. By tracking the number and quality of backlinks to your content, you can see how well your content is being received by other websites and whether it is gaining traction in your industry. To track backlinks, you can use tools such as Ahrefs, Moz, or SEMrush.
5. Keyword Rankings
Finally, you should track your content’s search engine rankings. Rankings refer to where your content appears in search engine results pages (SERPs) for relevant keywords. By monitoring your rankings for specific keywords, you can see how well your content is performing compared to your competitors and whether it is improving over time. You can track your rankings using tools like Google Search Console or SEMrush.
topclick has an excellent team and more than 20 years of experience. We have gained priceless knowledge that will help us deliver an expertly tailored SEO service for your specific business niche. As part of our service, we will give you regular updates, access to granular SEO reporting metrics, and a dedicated account manager to help you achieve the results you need. Contact us today for more information.