Blog

Google Analytics 4 has introduced a dedicated AI Assistant channel within its Default Channel Group, making it easier to identify website traffic generated by AI platforms. Previously, visits from AI assistants could be categorised as referral traffic, making it harder to understand how much visibility and engagement a business was gaining through generative AI. The

topclick is proud to announce that we have retained our Google Ads Partner and Microsoft Ads Partner status. This continued recognition reflects our commitment to delivering high-performance paid campaigns and maintaining the highest standards set by both platforms. For our clients, this is more than a badge. It is reassuring that their campaigns are managed

For many businesses, a website redesign only happens when something feels visibly wrong. However, industry data suggests that waiting that long can significantly limit performance. Research consistently shows that modern websites have a much shorter lifespan than many organisations expect, driven by changing user behaviour, technology, and search engine standards. The average website lifecycle before

Digital marketing in 2026 is being reshaped by three powerful forces: artificial intelligence, video content, and authentic audience engagement. According to industry data, AI now powers around 70% of digital marketing strategies, with the adoption of generative AI tools accelerating as marketers look to automate tasks and personalise campaigns more effectively. At the same time,