Sustainable web design is an increasingly popular approach to designing websites with environmental impact in mind. In this guide, we explain what sustainable web design is and its importance in 2025, before sharing seven top tips on how to make your website more environmentally friendly. What is Sustainable Web Design? According to a report by […]
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LinkedIn is the world’s largest professional networking platform, making it an invaluable tool for B2B lead generation. Unlike other social media platforms, LinkedIn offers a highly targeted approach to reaching key decision-makers, industry professionals, and business leaders. With its advanced advertising options, LinkedIn Ads allow businesses to refine their audience and generate high-quality leads more
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Creating an effective SEO content strategy requires aligning blog content with the marketing funnel to attract, nurture, and convert potential customers. A well-structured content approach ensures that you provide the right information at each stage of the customer journey. In this guide, we’ll break down Top of the Funnel, Middle of the Funnel, and Bottom
Top, Middle & Bottom of the Funnel Content Strategy for SEO Success Read More »
In Instagram’s latest update, the platform has made a major change to the profile grid layout by introducing the 4:5 dimension, redefining how users showcase their content. The change arrives with the intention to offer a more streamlined, aesthetically pleasing experience for creators and followers alike. Instagram January 2025 Update: What’s new? Instagram’s January 2025
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LinkedIn has evolved from a professional networking site into a powerful platform for personal branding, lead generation, and thought leadership. Understanding how LinkedIn’s algorithm works is key to standing out in a sea of over 930 million users. This guide dives into practical strategies and techniques to maximise visibility and engagement, leveraging a variety of
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As Google continues to refine its algorithms, one of the key areas gaining importance is E-A-T: Expertise, Authoritativeness, and Trustworthiness. High E-A-T signals improve a website’s credibility in Google’s eyes, which can help enhance visibility, trust, and ultimately, search rankings. This post will cover practical tips to help you improve E-A-T on your website and
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Google Ads has undergone significant transformation in recent years, with AI-driven automation playing a pivotal role in how advertisers manage campaigns. Automated bidding strategies, such as smart bidding, promise improved performance by using machine learning to optimise for conversions or conversion value. However, many PPC experts are still hesitant to fully hand over the reins
Manual Bidding vs. AI: How to Stay in Control of Your Google Ads Strategy Read More »
Having a mobile-friendly website is no longer just a “nice-to-have feature” – it is a necessity! With mobile browsing making up nearly 60% of global internet traffic, businesses and organisations must ensure that their websites provide a seamless experience across all devices, but especially smartphones and tablets. A mobile-friendly website design goes beyond aesthetics; it
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Video content reigns supreme on social media platforms. With its engaging format and potential to go viral, video is a powerful tool for communication and marketing. However, creating compelling videos requires more than just shooting footage. Editing is a crucial step in producing polished, professional content. If you’re new to video editing, don’t worry! This
Beginner’s Guide to Editing Video Content for Social Media Read More »
In the fast-paced realm of digital marketing, where trends ebb and flow, the value of evergreen content cannot be overstated. Evergreen content acts as a timeless resource that continues to provide value to your audience long after its initial publication. From boosting your website’s search engine optimisation (SEO) to establishing thought leadership in your industry,
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