PPC

What Is Quality Score in Google Ads?

To truly master Pay-Per-Click and Google Ads, you need to understand Quality Score. Not only does the Quality Score have an influence over the cost of your campaign, but also...

04 January, 2023

Paid Social Media: How to Run a Successful Ad Campaign

Paid social media marketing is a powerful way for businesses of any size to reach their customers. With social media advertising spend reaching $47.9 billion in 2021, there is no doubt...

21 September, 2022

6 PPC Best Practices To Implement Right Now

To reach the full potential of your Pay Per Click campaign, you need to ensure you're following the tried and tested best practices. Our PPC experts have listed just some...

20 July, 2022

Using Google Shopping Ads to Improve Your Pay-Per-Click Strategy

Google Shopping Ads can be one of the most effective ways to drive traffic and sales within your pay-per-click strategy. Although they are easy to set up, you should make...

20 April, 2022

A Beginner’s Guide to Display Advertising & Why You Should Use It

The first display ad was seen in 1994, and it has now become common practice in digital marketing with trillions of these ads targeting audiences over the last 30 years....

26 January, 2022

How to use Responsive Search Ads to Improve Your PPC Strategy

When it comes to choosing the best headlines and descriptions for your PPC campaigns, you have two options: create individual ads and test them, or make use of Google's Responsive...

01 November, 2021

Google changes to broad match modifier

Early this month Google announced it would be making changes to the keyword match type 'broad match modifier', also known as 'modified broad match' or BMM. Broad Match Modifier was a...

10 February, 2021