PPC

Manual Bidding vs. AI: How to Stay in Control of Your Google Ads Strategy

Google Ads has undergone significant transformation in recent years, with AI-driven automation playing a pivotal role in how advertisers manage campaigns. Automated bidding strategies, such as smart bidding, promise improved performance by using machine learning to optimise for conversions or conversion value. However, many PPC experts are still hesitant to fully hand over the reins […]

Manual Bidding vs. AI: How to Stay in Control of Your Google Ads Strategy Read More »

Should You Be Using Microsoft Ads Alongside Google Ads?

Google Ads has long been the dominant platform for PPC marketing, but its contender, Microsoft Advertising (formerly Bing Ads), is often overlooked. The question that many marketers and business owners are asking is: Should you be using Microsoft Ads alongside Google Ads? The answer, as with many things in marketing, depends on various factors. Our

Should You Be Using Microsoft Ads Alongside Google Ads? Read More »

Paid Social Media: How to Run a Successful Ad Campaign

Paid social media marketing is a powerful way for businesses of any size to reach their customers. With social media advertising spend reaching $47.9 billion in 2021, there is no doubt that when applied correctly, it can yield fantastic results. Getting started with paid social media can be difficult for first-timers, which is why our social

Paid Social Media: How to Run a Successful Ad Campaign Read More »

Using Google Shopping Ads to Improve Your Pay-Per-Click Strategy

Google Shopping Ads can be one of the most effective ways to drive traffic and sales within your pay-per-click strategy. Although they are easy to set up, you should make yourself aware of the best practices to ensure you have maximised their potential. What are Google Shopping Ads? Google Shopping Ads are product-based advertisements that

Using Google Shopping Ads to Improve Your Pay-Per-Click Strategy Read More »

Scroll to Top