Manual Bidding vs. AI: How to Stay in Control of Your Google Ads Strategy
Google Ads has undergone significant transformation in recent years, with AI-driven automation playing a pivotal role in how advertisers manage campaigns. Automated bidding strategies, such as smart bidding, promise improved performance by using machine learning to optimise for conversions or conversion value. However, many PPC experts are still hesitant to fully hand over the reins […]
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