Search engine optimisation is an important marketing channel with the ability to significantly increase search visibility and organic traffic. However, the long-term nature of SEO marketing may tempt some people to...
Schema markup has so much potential in regard to search engine optimisation (SEO). Google themselves have stated on many occasions that schema does help search crawlers do their job more...
The goal of a search engine is to provide users with the most relevant answers and information. Every time you input a search query into Google, its algorithm will select...
Keywords are the foundation of SEO as they allow you to target the search terms and queries that your audience is searching for. Your ability to find the keywords most...
Technical SEO is the most important part of SEO until you have successfully optimised your website. Without it, your on-page SEO optimisation will not be effective and organic search rankings...
Links are one of the most important ranking factors used by Google and other search engines. Knowing how to build high-quality links is essential for your SEO strategy. Our definitive...
One of the biggest challenges as an SEO copywriter is producing content that is optimised for search engines while also appealing to the desired audience. With the Google algorithm constantly...
With 46% of all Google searches being people looking for local information, there is no doubt that local SEO is essential to small business success. Here are 8 ways to...
Now that the December 2020 Google Update has been officially deployed worldwide, the SEO community has reported that its significantly affected ranking. The fact that the Google core algorithm update was...