PPC Agency Guildford

Campaigns optimised for success

topclick has an excellent team with proven experience setting up, optimising, and maintaining Pay-Per-Click (PPC) ads across Google and Bing. This form of data-driven marketing using search engines is unlike traditional forms of marketing as it ensures that ads are only served to a relevant audience. One of the greatest benefits of PPC is that the actions and results from ads can be directly tracked and measured, allowing clients to only pay when a user clicks on their ad.

We understand that no client is the same, so our campaigns are tailored to each individual goal. Our team has experience across multiple industries generating leads, calls, sales, traffic, and app installs. Personal connection is in the core of our marketing agency, so we strive to constantly improve our relationships with our clients in Guildford. We love to meet our clients in person, and work on a campaign best suits their needs.

Are you a hospitality business?

Receive a 50% reduction on our PPC management fee for the first 2 months!

Get your FREE PPC audit in Guildford!

Having an effective PPC strategy that reaches the right audiences is essential. To discover how our experts can create a targeted campaign to meet your requirements, please fill out the form. We will complete your FREE PPC audit within 2-3 working days of receiving your form. Once we’ve concluded the audit, one of our expert PPC account managers will get in touch with you discuss in detail the most impactful way of achieving your businesses goals.




    Search & display – what’s right for you?

    There are different benefits to running search or display ads, our team can help you navigate these and find the right solution for you.

    Search is a strong technique for driving firm actions such as leads and sales, these ads appear as a text block at the top or bottom of a page when searching on Google or Bing. The ads are comprised of a few headlines and descriptions and show when a users’ search matches the keyword associated with that ad.

    Whereas display campaigns provide the opportunity to showcase creative images. These image ads show across the Google network with a headline and a link. Targeting for display is created using demographics, interests, and topics to pinpoint a relevant user and as such is excellent for building brand awareness and remarketing.

    How remarketing works

    Remarketing is an outstanding way to reinforce your previous marketing activity by targeting users who have interacted with your website. Remarketing often sees abundant results and can be applied to existing search campaigns by increasing bids of users who have visited the site or can be used as a stand-alone display campaign. Either way users can be reminded to complete their actions, making it a useful method for driving conversions and brand awareness.

    Optimise your e-commerce website with Google Shopping ads!

    Google Shopping ads are particularly useful for e-commerce businesses, and often provide a cheaper way to promote specific products than through search. Shopping ads look engaging, with a product image displaying its title and price. These ads are shown at the top or bottom of a Google page when a search matches key terms within the product title; a price the business is willing to pay for a click is then assigned to each product.

    What’s the right PPC package for you?

    Starting Out

    Best suited for sole traders & small businesses.

    Starting from £595 + VAT

    Google Adwords management, with exposure on Google & search partners.

    Monthly budget range of £1,000-£2,500.

    Live dashboard analysis, competitor monitoring & tailored reporting.

    Personal account director, available 9am-5pm.

    Monthly in-depth performance review with your account director.

    FREE Google Tag Manager set up.

    FREE call tracking & recording integration.

    FREE weekly website maintenance & 24/7 security monitoring*.

    FREE website updates*.

    FREE dedicated website hosting*.

    FREE SSL certificate*.

    * WordPress only.

    Scaling Up

    Best suited for medium-sized businesses.

    Starting from £895 + VAT

    Optimised for 1st page dominance.

    Google Adwords management, with exposure on Google & search partners.

    Microsoft Bing Ads management, with exposure on Bing & search partners.

    Facebook Ads management, with exposure on Facebook's network.

    Monthly budget range of £2,501-£7,500.

    Live dashboard analysis, competitor monitoring & tailored reporting.

    Personal account director, available 8am-6pm.

    Personal PPC specialist, available 8am-6pm.

    Personal website specialist, available 8am-6pm*.

    Bi-monthly in-depth performance review with your account director, PPC specialist & website specialist.

    FREE Google Tag Manager set up.

    FREE call tracking & recording integration.

    FREE weekly website maintenance & 24/7 security monitoring*.

    FREE website updates*.

    FREE dedicated website hosting*.

    FREE SSL certificate*.

    * WordPress only.

    Reaching High

    Best suited for established, large-scale businesses.

    Starting from £1495 + VAT

    Optimised for 1st page dominance.

    Google Adwords management, with exposure on Google & search partners.

    Microsoft Bing Ads management, with exposure on Bing & search partners.

    Facebook Ads management, with exposure on Facebook's network.

    Monthly budget of £7,500+.

    Live dashboard analysis, competitor monitoring & tailored reporting.

    Personal account director, available 24/7.

    Personal PPC specialist, available 24/7.

    Personal website specialist, available 24/7*.

    Weekly in-depth performance review with your account director, PPC specialist & website specialist.

    FREE Google Tag Manager set up.

    FREE call tracking & recording integration.

    FREE weekly website maintenance & 24/7 security monitoring*.

    FREE website updates*.

    FREE dedicated website hosting*.

    FREE SSL certificate*.

    * WordPress only.

    Interested? Get in touch with us today!

    Frequently asked questions about PPC

    What is remarketing?

    Remarketing is a form of targeting used to boost retention through targeting an audience of users who have previously visited your website based on your website data. Remarketing is beneficial as it keeps your business top of mind for returning users and tends to be a strong performer, as the audience has already shown an interest in what your business has to offer. Remarketing can be used in search by layering the audience over the keyword targeting, either to only target returning users or to increase bids for users who have previously visited your website. However, remarketing is more commonly used in display campaigns as this reminds users of your business across the Google Network without any need for them to search again. Remarketing is a great way of ensuring display campaigns are targeting a relevant audience. Campaigns with larger remarketing volumes can even be used to target users who have visited a specific area of the website, to ensure that the ad and landing page match the area they have shown an interest in.

    What are display ads?

    Display refers to the use of visuals, such as images and videos, to advertise a product or service. Display ads are positioned on relevant third-party websites or apps in the form of images which can be combined with text. Their ability to utilise eye catching imagery to attract the desired audience’s attention is highly beneficial, whilst they can also be targeted in a way that search advertising cannot, such as using topics and placements. Display ads have the potential to target audiences based on interests, as well as reaching specific demographics such as age and gender. They allow you to place your ad directly in front of the user without waiting for them to search for you, working to grow brand awareness online.

    What are search ads?

    Search ads are the ads that are listed at the top and bottom of a search engine such as Google or Bing when a user is searching for a product or service online and are succeeded by the list of organic (non-paid) search results. These ads are comprised of text only and show when a user searches for something in the search engine that matches your chosen keywords and considers the campaign’s audience and location targeting. Their aim is to persuade the audience to click through to the website rather than a competitor site, a goal that is aided by three main components: headlines, text descriptions and ad extensions. How frequently the search ads appear, their ranking on the search engine, and the cost per click, will all depend on the quality score and bid. Where the bid refers to the maximum amount of money per click that you are willing to pay for a click to your site from someone searching for a product or service that you offer. The bids are placed on keywords and phrases that can be targeted to reach those interested in your product or service, making the cost per click as efficient as possible.

    What are shopping ads?

    Shopping ads are similar to search ads but offer the audience a specific product-based advertisement on the search engine results page. These ads are triggered by searches that match the product shown in the ad, based on the name of the product. Shopping ads can be incredibly effective as people can make an informed decision before clicking on an ad from the high-quality product images and pricing information, saving money as ads are charged per click. The key benefit to shopping ads is that you can increase the quality of your leads with effective imagery and information that will stand out in comparison to search ads. The increased information offered by the image and price increases the likelihood that a user that clicks on the ad will get further down the purchasing funnel, as they have a better understanding of what the product looks like and costs before even reaching the website page.

    What are dynamic search ads?

    Dynamic search ads are search ads that automatically generate keywords based on the content of your website, this helps to fill in the gaps between your existing search campaigns by picking up relevant searches that may not be in your other campaigns. Dynamic search ads are especially useful for picking up new ways a user might be searching. Relevant information to a user is generated using the user’s search terms and content from the website page which is delivered through an automated ad headline and landing page, combined with a generic manual text description. Their ability to offer a more personal approach to communicating the ads desired message through the automated headline can lead to improvements in conversion rates and thus return of investment.

    What is automated bidding?

    Automated bidding is a more efficient approach to placing bids – that utilises machine learning to change bids using data signals to optimise performance towards the campaign goal, whether that is visibility, website traffic or conversions. The key advantage to using an automated bidding strategy is that it can pick up on trends in real-time that a human could not, it is designed to maximise results with the use of analysing data such as location, time of the day, operating system, user’s device, and demographic. The nature of these automated bids also aims to solve the concern of bidding too high or low in comparison to competitors. Instead, the bids are set automatically and updated across keywords or audiences with no need to manually update.

    What are responsive search ads?

    Responsive search ads are essentially search ads that can adapt to show more relevant messages to the customer. This is achieved by having multiple descriptions and headlines which are combined to create different ad variations, the ad variations appear to the user like regular search ads, showing up to 3 headlines and 2 descriptions at a time. Responsive search ads allow the search engine to evaluate which combinations of the assets perform best over time, helping to improve click through rates and thus drive performance.

    Why use topclick for PPC management?