PPC Marketing Agency
Pay-per-click (PPC) marketing is an excellent way to get fantastic results for your business quickly. You will only pay for each time your ad is clicked, which means a targeted and well-optimised campaign will yield rewarding results while keeping the budget as low as possible – maximising your return on investment.
One of the greatest benefits of PPC is that all the results can be tracked and measured. Our team will use this information to make data-driven decisions and further improve your campaign.
Award-winning ‘service excellence’ from topclick
Tailored strategies: We understand that each business is unique. Our PPC experts will work closely with you to develop customised strategies that align with your business goals and target audience.
Expert management: With years of experience and a deep understanding of PPC platforms, our team ensures your campaigns are optimised for maximum return on investment. We manage everything from keyword research and ad creation to bidding strategies and performance tracking.
Bespoke reporting: Stay informed with our detailed and transparent reporting. We provide regular updates on your campaign performance, including insights into clicks, conversions, and overall ROI. You’ll always know where your budget is going and how it’s driving results.
Ongoing optimisation: The digital landscape is constantly evolving, and so are our strategies. We continually monitor and adjust your campaigns to ensure they remain effective and competitive. Our proactive approach helps you stay ahead of the competition.
Our PPC success stories
£6690
average order value from PPC.
£5.86
average cost-per-lead on Google & Bing.
37%
increase in form completions over 6 weeks.
100+
applicants per month from PPC activity.
PPC: Frequently asked questions
How do we track a PPC campaign?
How long does it take for a new PPC campaign to go live?
When can I expect to see results?
What are the main benefits of PPC marketing?
Fast Results: PPC ads can generate traffic and leads within weeks of the campaign being launched.
Targeted Advertising: PPC allows precise targeting based on keywords, location, demographics, device, time of day, and more, ensuring your ads reach the most relevant audience.
Cost Control: You have complete control over your budget, with options to set daily or monthly caps. You also only pay when someone clicks on your ad.
Measurable ROI: PPC campaigns provide clear, detailed metrics that allow you to measure the performance and ROI of your ads, enabling you to make data-driven decisions.
What are the right keywords for my PPC campaign?
Choosing the right keywords is crucial for the success of a PPC campaign, which is why we conduct thorough keyword research before launching. We consider factors such as search volume, relevance to your business, and competition. Long-tail keywords often have lower competition and can be more cost-effective. Additionally, understanding user intent behind keywords—whether they are looking to buy, research, or just browse—helps in selecting the most effective terms. As part of our management, we regularly review and optimise your keyword list based on performance data.
How does Quality Score affect a PPC campaign?
Quality Score is a metric used by Google Ads to evaluate the relevance and quality of keywords, ads, and landing pages. A higher Quality Score can lead to better ad positions and lower costs per click. It is determined by factors such as the expected click-through rate, ad relevance, and landing page experience. Our PPC campaigns will prioritise this metric by creating highly relevant ad copy, choosing appropriate keywords, and working with you to ensure your landing pages provide a good user experience.
How much does PPC marketing cost?
The cost of a PPC campaign will vary depending on several factors, including the competitiveness of the keywords being targeted, the industry, and the geographic location. Costs are determined by the bidding process – highly competitive keywords can be expensive, while niche keywords may be more affordable. We will work with you to set a budget for your campaigns, which can be adjusted based on performance and ROI. The CPC is a critical metric, and managing bids and budgets effectively is key to controlling costs.
Book a free Teams call with our PPC experts
We are already working with a range of well-known brands and local businesses to provide highly targeted and effective PPC campaigns. If you’re interested in our PPC services, contact us today for a free, no-obligation consultation with our experts to discover how we can help your business grow.
During your free consultation, we’ll delve into your objectives, assess current PPC performance if relevant, and devise a strategy tailored to yield tangible results. Get in touch with us today to get started.