Programmatic Advertising Agency

Drive traffic with Programmatic marketing

topclick has been able to stay ahead of the curve regarding new digital innovations. This includes programmatic advertising, the automated process of buying and optimising digital ad space. Data insights and algorithms deliver ads to the right user at the right time, thanks to millions of advertising placements across the internet.

This form of marketing is significantly cheaper than other paid marketing opportunities on Google, Bing, and Facebook. It is trackable and transparent, capable of generating leads, e-commerce sales or brand awareness.

Award-winning ‘service excellence’ from topclick

Data-Driven Strategies: We harness the power of data to create highly targeted campaigns that resonate with your audience. By analysing consumer behaviour and market trends, we craft personalised advertising experiences that convert.

Advanced Technology: Our state-of-the-art programmatic platforms enable real-time bidding and precise ad placements. This means your ads are always displayed in the most relevant contexts, ensuring higher engagement and conversion rates.

Expert Team: Our team of seasoned marketing professionals brings a wealth of experience and expertise to your campaigns. We stay ahead of industry trends and continually refine our strategies to deliver the best possible outcomes for your business.

Transparent Reporting: We believe in complete transparency. Our detailed reports provide insights into campaign performance, allowing you to see exactly how your marketing budget is being utilised and the results it’s generating.

SME National Business Awards 2024

Our Programmatic success stories

1,510

calls generated in the past year. 

85%

cheaper CPC rates compared to Google.

100k+

unique users.

  • "We've been working with topclick for over 5 years now and I cannot fault them at all, they massively helped us out with our digital marketing and have driven so much business towards us. It's not every day you find an agency like topclick, and we cannot wait to see what the future holds for our work together. Chris, Brandon and Kevin have been outstanding in particular."

    Elise Phoenix - Spectrum Acoustic

  • "topclick was able to give a big boost to our Google Ads campaign promoting our updated roofing services offering. Miles also recommended a programmatic campaign as part of a trial. I'm so glad we did as it was just as effective as our Google Ads campaign! So grateful for the work that's been done so far."

    Harry Harmsworth - Greenways Roofing

  • "Our last agency took us for a ride with regards to our paid advertising, I really had my faith knocked but luckily James at topclick has restored it fully! Not only did he help sort out our Bing Ads account and tidy it all up but he also recommended programmatic to us and the results have been amazing, even with a smaller budget."

    Steve Crumpler - Adrosol

What is programmatic marketing?

Programmatic marketing is the automated process of buying and selling digital advertising space in real-time using software and data analysis. This method utilises algorithms and machine learning to target specific audiences more accurately, ensuring that ads are displayed to the right people at the right time, thus maximising efficiency and effectiveness.

How can I measure the success of my programmatic campaigns?

Click-Through Rate: Measures the percentage of people who click on your ad after seeing it.

Conversion Rate: Tracks the percentage of users who complete a desired action, such as making a purchase or filling out a form.

Return on Ad Spend: Calculates the revenue generated from your ad campaigns compared to the amount spent on advertising.

Cost Per Acquisition: Measures the cost of acquiring a new customer through your ads.

Viewability: Assesses how often your ads are actually seen by users, ensuring your ads are placed in viewable positions.

What are the benefits of programmatic marketing?

Programmatic marketing offers several key benefits, including:

Enhanced Targeting: Uses data to target specific demographics, behaviours, and interests, ensuring ads reach the most relevant audience.

Real-Time Optimisation: Allows for immediate adjustments to campaigns based on performance metrics, improving efficiency and results.

Cost Efficiency: Automates the buying process, reducing overhead costs and allowing for more precise budgeting and bidding strategies.

Scalability: Easily scales campaigns across various platforms and channels, reaching a larger audience without sacrificing targeting precision.

What types of programmatic advertising are available?

Programmatic advertising encompasses a variety of ad formats and channels, including:

Display Ads: Banner ads shown on websites and apps.

Video Ads: Pre-roll, mid-roll, and out-stream video ads on platforms like YouTube and social media.

Mobile Ads: Ads tailored for mobile devices, including in-app and mobile web ads.

Audio Ads: Ads played on music streaming services, podcasts, and digital radio.

Native Ads: Ads that blend seamlessly with the content on the platform, providing a non-disruptive user experience.

Book a free Teams call with our Programmatic experts

Programmatic advertising works best in a multichannel approach, particularly alongside PPC. Once set up, our team will regularly evaluate the results and look to capitalise on new opportunities that the real-time data reveals.

Get in touch with our team for a no-obligation consultation with our experts to discover how we can help your business grow.