SEO Agency Guildford
Search engine optimisation (SEO) is a longer-term marketing strategy that will improve your website’s visibility on the search engine results page. The higher you rank for your desired search queries and keywords, the more organic traffic your website will get.
Our Guildford team works together to meet the requirements of all areas of an SEO campaign, including on-page content, off-page optimisation, link building, and technical SEO. As part of our award-winning service, we provide regular updates and access to a custom reporting dashboard that details all the SEO-performance-related metrics: keyword rankings, organic traffic, calls and enquiries from SEO activity.
Award-winning ‘service excellence’ from topclick
Tailored SEO strategies: We develop customised SEO strategies that align with your specific goals, industry, and target audience. Our approach ensures that you get the most effective and relevant optimisation for your business needs.
Proven results: We have an established history of delivering tangible results for our SEO clients. Our expertise has helped numerous businesses achieve higher search engine rankings, increased organic traffic, and better conversion rates.
Bespoke reporting: Comprehensive and detailed reports that offer insights into the effectiveness of our SEO strategies. Our reports are easy to understand and include key metrics such as keyword rankings, organic traffic growth, and conversion rates.
Content consistency: Fresh, relevant content is crucial for maintaining and improving your search engine rankings. That’s why we prioritise consistent content updates to keep your website engaging and optimised for search.
Our SEO success stories
72%
of website visitors from SEO.
156%
increase in year-on-year SEO website traffic.
Rank #1
for keyword ‘China Freight’.
34
keywords ranking in position 1-3 of Google.
SEO: Frequently asked questions
How do you measure the success from SEO?
What is the importance of technical SEO?
When can I expect to see results?
What are the key components to an SEO strategy?
SEO consists of several key components:
On-page SEO focuses on optimising individual web pages, including keyword usage, meta descriptions, title tags, and content quality.
Off-page SEO involves activities outside your website, such as backlink building and social media marketing.
Technical SEO addresses the backend structure of your site, like site speed, mobile optimisation, and secure sockets layer (SSL) certificates.
Content involves creating high-quality, relevant material that addresses the needs of your audience and naturally incorporates keywords.
User Experience (UX) ensures your site is easy to navigate, fast-loading, and engaging, which search engines favour.
What are backlinks and why are they important?
Backlinks are links from other websites to your own, signalling to search engines that your content is valuable and trustworthy. They are crucial for improving your site’s ranking, attracting referral traffic, and aiding faster indexing by search engines. Quality backlinks from reputable sites are more beneficial than those from low-quality sources.
How do search engines rank websites?
Search engines use algorithms to rank websites based on factors such as relevance, quality, and authority of content. They assess elements like keyword usage, site structure, backlinks, and user experience. Regular updates to these algorithms ensure that the most useful and relevant results appear at the top of search results.
I understand SEO is long-term, is it worth my investment?
Yes, investing in SEO is worthwhile despite it being a long-term marketing strategy.
Over time, effective SEO strategies increase your website’s visibility, driving more organic traffic and reducing the need for paid advertising channels such as Paid Social and PPC. This sustained, cost-effective traffic growth, alongside enhanced user experience and credibility, leads to higher conversion rates and long-term business success.
Book a free Teams call with our SEO experts
Are you ready to take your digital presence to the next stage? Book a free Teams call with our team of SEO experts. Whether you’re looking to boost your search engine rankings, increase organic traffic, or refine your online strategy, topclick is here to help.
During your complimentary consultation, we’ll discuss your goals, assess your current SEO status, and outline a tailored plan to achieve success. Get in touch with us to find out how we can help your business.