PPC Marketing
Maximise your return on investment with targeted, data-driven PPC campaigns that drive high-quality traffic and deliver measurable results.
Reach your audience, right when they're searching
Pay Per Click (PPC) marketing is an excellent way to get fantastic results for your business quickly. You will only pay for each time your ad is clicked, which means a targeted and well-optimised campaign will yield rewarding results while keeping the budget as low as possible – maximising your return on investment.
Maximise ROI, traffic & enquiries
We understand that each business is unique. Our PPC experts will work closely with you to develop customised strategies that align with your business goals and target audience.
Ongoing optimisation
The digital landscape is constantly evolving, and so are our strategies. We continually monitor and adjust your campaigns to ensure they remain effective and competitive. Our proactive approach helps you stay ahead of the competition.
Our approach
Our effective five-stage approach will ensure the best strategy is implemented and your core objectives are met.
01
Client onboarding
We begin with an onboarding session that establishes the relationship between your business and our team of experts. We can then identify the key information we need to proceed, such as your target audience and core campaign objectives.
02
Discovery & research
With this information, our team can then enter the discovery and research stage. This involves reviewing trends and historical data to accurately forecast which channels will be best suited to your business.
03
Activity launch
Once you have agreed to the strategy, we will launch the campaign(s). This leads into the ‘learning phase’, in which we observe the audience activity and engagement.
04
Performance review
The results of this ‘learning phase’ will provide us with tangible data that we will then use to make decisions and changes that remain aligned with your key performance indicators (KPIs).
05
Maximise growth
At this stage of the campaign, we will amplify activity and provide additional exposure to maximise return on investment (ROI). Our team will continue to develop the campaigns and engineer the strategy in a way that aligns with the running of your business and is responsive to trends that you encounter.
Product-focused ads with
Paid Shopping
Paid Shopping campaigns are an essential tool for any e-commerce business looking to capitalise on the constant demand for online shopping. Using tailored bid strategies, detailed product data and smart targeting, it is a crucial way to drive high-intent traffic and online sales effectively.
Ready to get started on your PPC journey?
Let’s get the ball rolling, get in touch to see how we can help you.
Smarter campaigns with AI
AI has revolutionised PPC by automating and optimising campaigns for better performance. These campaigns analyse large data sets, predict user behaviour and implement real-time adjustments to bids, targeting and ad placements. Our PPC managers can optimise these campaigns for precise audience reach and higher ROI.
Driving 1,575% ROAS with Google Shopping and Performance Max
An e-commerce client specialising in broadcasting equipment partnered with topclick to boost sales. By leveraging Google Shopping campaigns and Performance Max, the team optimised product feeds, implemented smart bidding strategies, and utilised AI-driven targeting.
This approach expanded audience reach and improved conversion rates, achieving an impressive 1,575% ROAS within three months. Enhanced ad placements, real-time bid adjustments, and data-driven insights transformed the client’s advertising strategy, delivering exceptional profitability and sustainable growth.
Private Jet Charter company achieves exceptional year-on-year growth
Working with topclick, a world-leading private jet charter company generated remarkable year-on-year results: clicks increased by 59.5%, conversions rose by 51.5%, and calls increase by 77.7%.
These gains were driven by a strategic PPC approach, including an account restructure focusing on specific services and destinations, the introduction of call-only campaigns, demand gen campaigns, and audience targeting tailored to luxury travellers and high-net-worth individuals.
Logistics company boosts leads by 40.7%
A well established, global logistics company achieved a 40.7% increase in leads, a 32.6% reduction in CPA, and a 93.3% improvement in conversion rate during the final quarter of 2024. By implementing conversion-based bid strategies and setting up enhanced conversion tracking in Google Ads, the campaign was optimised for precision targeting and performance.
Enhanced tracking provided granular insights, allowing for smarter bid adjustments and audience segmentation. This data-driven approach significantly improved lead quality, reduced costs, and maximised efficiency, positioning the client for sustained success in a competitive market.
PPC FAQs
What are the main benefits of PPC marketing?
Fast Results: PPC ads can generate traffic and leads within weeks of the campaign being launched.
Targeted Advertising: PPC allows precise targeting based on keywords, location, demographics, device, time of day, and more, ensuring your ads reach the most relevant audience.
Cost Control: You have complete control over your budget, with options to set daily or monthly caps. You also only pay when someone clicks on your ad.
Measurable ROI: PPC campaigns provide clear, detailed metrics that allow you to measure the performance and ROI of your ads, enabling you to make data-driven decisions.
What are the right keywords for my PPC campaign?
Choosing the right keywords is crucial for the success of a PPC campaign, which is why we conduct thorough keyword research before launching. We consider factors such as search volume, relevance to your business, and competition. Long-tail keywords often have lower competition and can be more cost-effective. Additionally, understanding user intent behind keywords—whether they are looking to buy, research, or just browse—helps in selecting the most effective terms. As part of our management, we regularly review and optimise your keyword list based on performance data.
How does Quality Score affect a PPC campaign?
Quality Score is a metric used by Google Ads to evaluate the relevance and quality of keywords, ads, and landing pages. A higher Quality Score can lead to better ad positions and lower costs per click. It is determined by factors such as the expected click-through rate, ad relevance, and landing page experience. Our PPC campaigns will prioritise this metric by creating highly relevant ad copy, choosing appropriate keywords, and working with you to ensure your landing pages provide a good user experience.
How much does PPC marketing cost?
The cost of a PPC campaign will vary depending on several factors, including the competitiveness of the keywords being targeted, the industry, and the geographic location. Costs are determined by the bidding process – highly competitive keywords can be expensive, while niche keywords may be more affordable. We will work with you to set a budget for your campaigns, which can be adjusted based on performance and ROI. The CPC is a critical metric, and managing bids and budgets effectively is key to controlling costs.
Ready to get started?
We are already working with a range of well-known brands and local businesses to provide highly targeted and effective PPC campaigns.
If you’re interested in our PPC services, contact us today for a free, no-obligation consultation with our experts to discover how we can help your business grow.
During your free consultation, we’ll delve into your objectives, assess current PPC performance if relevant, and devise a strategy tailored to yield tangible results. Get in touch with us today to get started.