SEO Marketing
Achieving first page rankings on Google & Bing for core keywords, driving traffic and enquiries.
Driving traffic, enhancing visibility
Search Engine Optimisation (SEO) is a longer-term marketing strategy to improve your website’s visibility on the search engine results page. The higher you rank for your desired search queries and keywords, the more organic traffic your website will get.
Tailored SEO strategies
Our team works together to meet the requirements of all areas of an SEO campaign, including on-page content, off-page optimisation, link building, and technical SEO.
Bespoke reporting
As part of our award-winning service, we provide regular updates and access to a custom reporting dashboard that details all the SEO-performance-related metrics: keyword rankings, organic traffic, calls and enquiries from SEO activity.
Our approach
Our effective five-stage approach will ensure the best strategy is implemented and your core objectives are met.
01
Client onboarding
We begin with an onboarding session that establishes the relationship between your business and our team of experts. We can then identify the key information we need to proceed, such as your target audience and core campaign objectives.
02
Discovery & research
This is where we outline the project’s objectives, deliverables, and required features, including design, functionality, and content needs. This document ensures clear expectations and alignment between the client and development team throughout the project.
03
Activity launch
Once you have agreed to the strategy, we will launch the campaign(s). This leads into the ‘learning phase’, in which we observe the audience activity and engagement.
04
Performance review
The results of this ‘learning phase’ will provide us with tangible data that we will then use to make decisions and changes that remain aligned with your key performance indicators (KPIs).
05
Maximise growth
At this stage of the campaign, we will amplify activity and provide additional exposure to maximise return on investment (ROI). Our team will continue to develop the campaigns and engineer the strategy in a way that aligns with the running of your business and is responsive to trends that you encounter.
Technical SEO: Building a strong foundation
Technical SEO ensures your website is properly structured and optimised for search engines to crawl, index, and rank effectively.
By improving site speed, mobile responsiveness, fixing crawl errors, and enhancing site architecture, we make sure your website meets search engine standards while providing a seamless user experience.
Ready to get started with SEO?
Let’s get the ball rolling, get in touch to see how we can help you.
Content: Key to driving visibility
Keeping your website fresh and relevant is essential for maintaining and improving your search engine rankings. Search engines prioritise up-to-date, engaging content, which is why we focus on delivering consistent updates tailored to your audience and goals. Our approach ensures your website remains optimised, competitive, and appealing to both users and search algorithms alike.
SEO success for an international freight forwarder
An international freight forwarder partnered with us to improve their online visibility and attract more clients. Starting with minimal presence on Google, we implemented a comprehensive SEO strategy, focusing on optimised content, technical enhancements, and targeted link-building.
Within a year, their website achieved top rankings (positions 1-3) for over 30 high-value keywords, including “China freight.” As a result, their organic traffic doubled, driving significantly more inquiries and leads.
Boosting search visibility for Surrey-based Solicitors
For a Surrey-based solicitors firm, we implemented a targeted SEO strategy that led to remarkable results. Over the course of a year, their website traffic increased by 78%, while SEO-driven calls and enquiry form submissions surpassed 4,000.
Our strategy helped them secure top positions for 30 competitive keywords, with search volumes exceeding 4,000. The combination of optimised content and technical SEO improvements positioned the firm as a leading player in their field, driving qualified leads and enhancing its online presence.
Driving results with a winning content strategy
A local vehicle MOT centre partnered with us to revamp their website and boost their online visibility. After a comprehensive website refresh, we implemented a content-focused SEO strategy, creating high-quality, targeted content to attract and engage their audience.
This year alone, the centre received 2,000 enquiries directly from SEO efforts, with 85% of organic traffic coming from first-time visitors who discovered them through search.
SEO FAQs
What are the key components to an SEO strategy?
SEO consists of several key components:
On-page SEO focuses on optimising individual web pages, including keyword usage, meta descriptions, title tags, and content quality.
Off-page SEO involves activities outside your website, such as backlink building and social media marketing.
Technical SEO addresses the backend structure of your site, like site speed, mobile optimisation, and secure sockets layer (SSL) certificates.
Content involves creating high-quality, relevant material that addresses the needs of your audience and naturally incorporates keywords.
User Experience (UX) ensures your site is easy to navigate, fast-loading, and engaging, which search engines favour.
What are backlinks and why are they important?
Backlinks are links from other websites to your own, signalling to search engines that your content is valuable and trustworthy. They are crucial for improving your site’s ranking, attracting referral traffic, and aiding faster indexing by search engines. Quality backlinks from reputable sites are more beneficial than those from low-quality sources.
How do search engines rank websites?
Search engines use algorithms to rank websites based on factors such as relevance, quality, and authority of content. They assess elements like keyword usage, site structure, backlinks, and user experience. Regular updates to these algorithms ensure that the most useful and relevant results appear at the top of search results.
I understand SEO is long-term, is it worth my investment?
Yes, investing in SEO is worthwhile despite it being a long-term marketing strategy.
Over time, effective SEO strategies increase your website’s visibility, driving more organic traffic and reducing the need for paid advertising channels such as Paid Social and PPC. This sustained, cost-effective traffic growth, alongside enhanced user experience and credibility, leads to higher conversion rates and long-term business success.
Ready to get started?
Are you ready to take your digital presence to the next stage?
Book a free Teams call with our team of SEO experts. Whether you’re looking to boost your search engine rankings, increase organic traffic, or refine your online strategy, topclick is here to help.
During your complimentary consultation, we’ll discuss your goals, assess your current SEO status, and outline a tailored plan to achieve success. Get in touch with us to find out how we can help your business.