Social Media Marketing
Elevate your brand’s online presence, engage with your audience, and drive meaningful results with our social media management, tailored to grow your business.
Increse brand awareness, engage your community
Harnessing the potential of social media to successfully market your business is more complex than you might think. Our expert team have the experience to help you achieve this with our content, data, and strategy-led social media campaigns. Whether it’s paid or organic social marketing, we can tailor the campaign to suit your business niche and requirements.
Establishing an online presence
From content creation and scheduling to community management and analytics, we handle every aspect of your social media presence. Whether you’re looking to boost brand awareness, drive conversions, or increase customer loyalty, we’re here to turn your social media into a powerful business tool.
Data-driven insights
Through our bespoke reporting dashboard, you will have access to comprehensive analytics and metrics, which allow us to track campaign performance, understand customer behaviour, and make informed decisions to optimise future strategies.
Our approach
Our effective five-stage approach will ensure the best strategy is implemented and your core objectives are met.
01
Client onboarding
We begin with an onboarding session that establishes the relationship between your business and our team of experts. We can then identify the key information we need to proceed, such as your target audience and core campaign objectives.
02
Discovery & research
With this information, our team can then enter the discovery and research stage. This involves reviewing trends and historical data to accurately forecast which channels will be best suited to your business.
03
Activity launch
Once you have agreed to the strategy, we will launch the campaign(s). This leads into the ‘learning phase’, in which we observe the audience activity and engagement.
04
Performance review
The results of this ‘learning phase’ will provide us with tangible data that we will then use to make decisions and changes that remain aligned with your key performance indicators (KPIs).
05
Maximise growth
At this stage of the campaign, we will amplify activity and provide additional exposure to maximise return on investment (ROI). Our team will continue to develop the campaigns and engineer the strategy in a way that aligns with the running of your business and is responsive to trends that you encounter.
Content creation that
captivates
We create compelling content that is at the heart of every successful social media strategy. Our team specialises in crafting engaging posts, stories, and visuals tailored to your brand’s voice and target audience. From captivating imagery to powerful copy, we ensure your content not only attracts attention but drives meaningful engagement, building trust and loyalty with your followers.
Ready to get started on your journey?
Let’s get the ball rolling, get in touch to see how we can help you.
Boost reach with targeted
Paid Social
Maximise your reach with expertly managed paid social campaigns. Targeted ads that connect with the right audience, driving traffic, conversions, and measurable results. Whether it’s boosting brand awareness or promoting a specific product or service, our paid social strategies ensure your advertising spend delivers maximum impact.
Driving engagement for nationally-sold pet food brand
We partnered with a national pet food brand to manage their Instagram and Facebook accounts, delivering impressive results. Over the past year, our strategy reached nearly 20 million accounts and generated 180,000 total engagements.
Our approach included community management—responding to customer inquiries and fostering brand loyalty—and collaborating with influencers in the pet space to expand reach and credibility. By creating compelling content and maintaining meaningful interactions, we successfully elevated the brand’s social presence, driving awareness and engagement within their target audience.
Building a digital presence for national frankfurter brand
Since launching their UK social media accounts in November 2023, we’ve helped a nationally sold frankfurter brand establish a strong digital presence. In under a year, their Instagram following grew to 2,000, with total engagement reaching 5,000.
Our strategy included diverse content types to captivate their audience, from mouth-watering meal recipes to influencer collaborations, reels, and carousels. By combining creativity with data-driven insights, we created a vibrant social presence that connects with food lovers and drives awareness for their products across the UK.
LinkedIn focus for UK's leading water treatment company
For the past two years, we’ve partnered with the UK’s leading water treatment company to manage their Instagram and LinkedIn platforms, tailoring content to suit their unique audiences. With their team lacking the time and resources for consistent management, we stepped in to deliver a reliable and impactful social media presence.
The results speak for themselves: a reach of 150,000 over the past year and a renewed partnership for another year. By maintaining consistency and creating targeted, engaging content, we’ve elevated their social platforms, showcasing their expertise and strengthening their brand presence.
Social Media FAQs
What is an effective social media strategy?
An effective social media strategy can be defined by clear goals, such as increasing brand awareness or driving traffic to your website. Identify your target audience, choose the right platforms, create a content calendar, and use analytics to measure and refine your strategy over time.
How often should I post on social media?
There is no “right” amount of time you should be posting on social media, there is only the correct posting schedule for you and your business. This will depend on numerous factors, including the type of business, social media platforms you are on, your target audience demographic and social media usage.
What social media platforms should my business be using?
The best and most appropriate social media platforms for your business depend on your industry, target audience, and marketing goals. Here are is a rough guideline to get you started:
Facebook: Ideal for businesses targeting a broad audience. It’s great for sharing updates, engaging with customers, and running targeted ads.
Instagram: Best for businesses with visually appealing products or services. Ideal for brands targeting younger demographics and those in fashion, beauty, food, and lifestyle sectors.
LinkedIn: Essential for B2B companies, professional services, and recruiting. It’s the best platform for networking, thought leadership, and industry insights.
Pinterest: Perfect for businesses in the fashion, home decor, DIY, and food industries. It’s great for driving traffic to your website through visually appealing pins.
TikTok: Best for brands targeting younger audiences with creative and engaging short-form videos. Ideal for fashion, entertainment, and trendy product promotions.
What metrics should I be tracking on social media?
To measure the success of your social media efforts, you should track the following key metrics:
Engagement Rate: This includes likes, comments, shares, and saves. It shows how actively your audience is interacting with your content.
Reach: The number of unique users who have seen your post. This helps you understand how far your content is spreading.
Impressions: The total number of times your post has been seen. This includes multiple views by the same users and indicates your content’s visibility.
Follower Growth: The rate at which you are gaining or losing followers over a specific period. This helps gauge your overall social media growth.
Click-Through Rate (CTR): The percentage of users who click on a link in your post to visit your website or landing page. This shows how effective your content is in driving traffic.
Ready to get started?
Not every social media platform will be appropriate and beneficial to your business, so it’s about establishing where you need to be to reach your potential customers and drive results.
Contact us today for a no-obligation consultation with our expert team – we can help you to discover where your opportunities are and show you how topclick can provide your business value with social media marketing.