Programmatic Advertising
Leveraging advanced data and automation to deliver highly targeted, cost-efficient campaigns that reach the right audience at the right time.
Deliver personalised ads that drive conversions
topclick has been able to stay ahead of the curve regarding new digital innovations. This includes programmatic advertising, the automated process of buying and optimising digital ad space. Data insights and algorithms deliver ads to the right user at the right time, thanks to millions of advertising placements across the internet.
Reach the right audience
Your message reaches the right people at the right time. Advanced targeting capabilities connect your brand with highly relevant audiences, including demographics, interests, behaviours, and location. This precision targeting maximises the impact of your campaigns while ensuring ad spend is used effectively, driving better results for your business.
Maximise budget with smarter ad spending
Every penny of your ad budget is spent efficiently by targeting only the most relevant audiences. Through real-time bidding and data-driven insights, you avoid wasting resources on uninterested users and focus on those most likely to engage with your brand.
Our approach
Our effective five-stage approach will ensure the best strategy is implemented and your core objectives are met.
01
Client onboarding
We begin with an onboarding session that establishes the relationship between your business and our team of experts. We can then identify the key information we need to proceed, such as your target audience and core campaign objectives.
02
Discovery & research
With this information, our team can then enter the discovery and research stage. This involves reviewing trends and historical data to accurately forecast which channels will be best suited to your business.
03
Activity launch
Once you have agreed to the strategy, we will launch the campaign(s). This leads into the ‘learning phase’, in which we observe the audience activity and engagement.
04
Performance review
The results of this ‘learning phase’ will provide us with tangible data that we will then use to make decisions and changes that remain aligned with your key performance indicators (KPIs).
05
Maximise growth
At this stage of the campaign, we will amplify activity and provide additional exposure to maximise return on investment (ROI). Our team will continue to develop the campaigns and engineer the strategy in a way that aligns with the running of your business and is responsive to trends that you encounter.
Real-time optimisation
Your campaigns are continuously monitored and optimised in real-time to ensure peak performance. Advanced algorithms adjust bids, targeting, and placements based on live data, ensuring you achieve the best results throughout the campaign lifecycle.
Ready to get started on your Programmatic journey?
Let’s get the ball rolling, get in touch to see how we can help you.
Unmatched audience
insights and reach
Gain a deeper understanding of your audience with our data-driven approach, which provides valuable insights into audience behaviours, preferences, and interactions, helping you refine your strategy for maximum impact. With access to a vast network of channels and platforms, you’ll reach your ideal customers wherever they are, expanding your brand’s visibility.
Website sessions boosted by 50,000
Herta sought to engage new and returning customers beyond traditional social media platforms. To achieve this, they leveraged Programmatic display marketing. This innovative approach allowed them to target their audience more effectively, ensuring their message reached the right people at the right time. The campaign was designed to work seamlessly alongside in-store promotions, creating a cohesive and impactful customer experience.
As a result, Herta achieved an impressive 49,291 engaged website sessions during the campaign period, demonstrating the effectiveness of their strategy and highlighting the potential of programmatic advertising for driving meaningful customer engagement.
Geo-targeted campaign for visibility & sign-ups
The Groomers Spotlight is a network of certified pet groomers across the UK. To connect with pet owners searching for reliable grooming services, geo-targeted Programmatic campaigns were implemented. This approach effectively positioned their brand in front of the right audience, driving a significant increase in website traffic.
As a result of the high visitor volume, The Groomers Spotlight capitalised on the opportunity to sell sponsored advertising space to relevant third-party businesses. This not only boosted visibility but also created an additional revenue stream, highlighting the dual benefits of their targeted marketing strategy.
Inbound enquiries up following programmatic campaign
The primary goal of this campaign was to drive inbound enquiries to the call centre by leveraging networks beyond Google and Bing. Programmatic placements proved highly effective, particularly in generating qualified telephone calls. On average, 83% of users visiting the website were first-time visitors, which is significant as most of their business revolves around one-off services. This targeted approach ensured a strong conversion rate and meaningful engagement.
The average call duration from programmatic campaigns was an impressive 2 minutes and 20 seconds, demonstrating the quality of leads and the effectiveness of the strategy in achieving their business objectives.
Programmatic FAQs
What is programmatic marketing?
Programmatic marketing is the automated process of buying and selling digital advertising space in real-time using software and data analysis. This method utilises algorithms and machine learning to target specific audiences more accurately, ensuring that ads are displayed to the right people at the right time, thus maximising efficiency and effectiveness.
How can I measure the success of my programmatic campaigns?
Click-Through Rate: Measures the percentage of people who click on your ad after seeing it.
Conversion Rate: Tracks the percentage of users who complete a desired action, such as making a purchase or filling out a form.
Return on Ad Spend: Calculates the revenue generated from your ad campaigns compared to the amount spent on advertising.
Cost Per Acquisition: Measures the cost of acquiring a new customer through your ads.
Viewability: Assesses how often your ads are actually seen by users, ensuring your ads are placed in viewable positions.
What are the benefits of programmatic marketing?
Programmatic marketing offers several key benefits, including:
Enhanced Targeting: Uses data to target specific demographics, behaviours, and interests, ensuring ads reach the most relevant audience.
Real-Time Optimisation: Allows for immediate adjustments to campaigns based on performance metrics, improving efficiency and results.
Cost Efficiency: Automates the buying process, reducing overhead costs and allowing for more precise budgeting and bidding strategies.
Scalability: Easily scales campaigns across various platforms and channels, reaching a larger audience without sacrificing targeting precision.
What types of programmatic advertising are available?
Programmatic advertising encompasses a variety of ad formats and channels, including:
Display Ads: Banner ads shown on websites and apps.
Video Ads: Pre-roll, mid-roll, and out-stream video ads on platforms like YouTube and social media.
Mobile Ads: Ads tailored for mobile devices, including in-app and mobile web ads.
Audio Ads: Ads played on music streaming services, podcasts, and digital radio.
Native Ads: Ads that blend seamlessly with the content on the platform, providing a non-disruptive user experience.
Ready to get started?
We are already working with a range of well-known brands and local businesses to provide highly targeted and effective programmatic campaigns.
Contact us today for a free, no-obligation consultation with our experts to discover how we can help your business grow.