SEO

If you’re a website owner or an SEO specialist, you might have come across the “Discovered – currently not indexed” section while checking your website’s indexation status on Google Search Console. And if you have, you’ll know how frustrating it can be when Google is not indexing an important page you want to appear on […]

Search engine optimisation is an important marketing channel with the ability to significantly increase search visibility and organic traffic. However, the long-term nature of SEO marketing may tempt some people to adopt undesirable techniques to ‘cheat’ the algorithms and obtain higher ranks on the search engine results page. Known more commonly as ‘black hat SEO’

Schema markup has so much potential in regard to search engine optimisation (SEO). Google themselves have stated on many occasions that schema does help search crawlers do their job more effectively, by allowing them to understand a landing page and deliver the relevant information to the search engine results page. Our SEO experts have put

The goal of a search engine is to provide users with the most relevant answers and information. Every time you input a search query into Google, its algorithm will select the pages that are most appropriate and relevant to you. These pages will be ranked on the search results page in relation to various ranking

Keywords are the foundation of SEO as they allow you to target the search terms and queries that your audience is searching for. Your ability to find the keywords most relevant to your business will affect how much organic traffic you receive. Our definitive guide will teach you exactly how to get started with your

Technical SEO is the most important part of SEO until you have successfully optimised your website. Without it, your on-page SEO optimisation will not be effective and organic search rankings will not occur. To help you get started with technical SEO, we have put together a definitive guide that covers the basics. What is Technical

Links are one of the most important ranking factors used by Google and other search engines. Knowing how to build high-quality links is essential for your SEO strategy. Our definitive guide to link building for SEO provides you with the need-to-know information and sets out best practice strategies that you can implement immediately. What is

One of the biggest challenges as an SEO copywriter is producing content that is optimised for search engines while also appealing to the desired audience. With the Google algorithm constantly evolving, it is crucial that you stay up-to-date with the best SEO copywriting practices that will help you to rank higher in 2023. Start with

With 46% of all Google searches being people looking for local information, there is no doubt that local SEO is essential to small business success. Here are 8 ways to improve your local SEO right now. What is local SEO? Local Search Engine Optimisation involves the application of SEO tactics to specifically target local customers.

Now that the December 2020 Google Update has been officially deployed worldwide, the SEO community has reported that its significantly affected ranking. The fact that the Google core algorithm update was released a fortnight before the holidays had a negative impact on certain e-commerce websites. Let’s take a look at the most affected industries to