The first display ad was seen in 1994, and it has now become common practice in digital marketing with trillions of these ads targeting audiences over the last 30 years. Display advertising is easy to understand, and can be key for many businesses wanting to improve their marketing online. Here is everything that you need […]
A Beginner’s Guide to Display Advertising & Why You Should Use It Read More »
When it comes to choosing the best headlines and descriptions for your PPC campaigns, you have two options: create individual ads and test them, or make use of Google’s Responsive Search Ads (RSAs). Responsive Search Ads were first rolled out in 2018, and allowed you to provide multiple headlines and description options that Google will
How to use Responsive Search Ads to Improve Your PPC Strategy Read More »
Early this month Google announced it would be making changes to the keyword match type ‘broad match modifier’, also known as ‘modified broad match’ or BMM. Broad Match Modifier was a popular choice for Google Ads certified agencies like topclick when used with other keyword match types. By inserting a (+) in front a keyword,
Google changes to broad match modifier Read More »
