SEO

2023 has seen a meteoric rise in generative artificial intelligence (AI), with platforms like ChatGPT dominating the mainstream conversation. Due to its vast potential, generative AI is set to impact every industry in some regard, including search engine optimisation (SEO). Google has been rolling out its innovative AI-powered ‘Search Generative Experience’, which will have a […]

More people are consuming video content than ever before. YouTube has more than 2.7 billion active users as of 2023, with 52% of internet users accessing the platform at least once a month! Whether you’re a business, a content creator, or simply someone who wants to share their passion online, mastering SEO for video is

Creating high-quality content is crucial to any successful SEO strategy. But how do you know if your content is actually driving traffic and improving your ranking on the search engine results page? The key is to measure the success of your SEO content using relevant metrics. Our SEO account manager has listed some of the

If you’re a website owner or an SEO specialist, you might have come across the “Discovered – currently not indexed” section while checking your website’s indexation status on Google Search Console. And if you have, you’ll know how frustrating it can be when Google is not indexing an important page you want to appear on

Search engine optimisation is an important marketing channel with the ability to significantly increase search visibility and organic traffic. However, the long-term nature of SEO marketing may tempt some people to adopt undesirable techniques to ‘cheat’ the algorithms and obtain higher ranks on the search engine results page. Known more commonly as ‘black hat SEO’

Schema markup has so much potential in regard to search engine optimisation (SEO). Google themselves have stated on many occasions that schema does help search crawlers do their job more effectively, by allowing them to understand a landing page and deliver the relevant information to the search engine results page. Our SEO experts have put

The goal of a search engine is to provide users with the most relevant answers and information. Every time you input a search query into Google, its algorithm will select the pages that are most appropriate and relevant to you. These pages will be ranked on the search results page in relation to various ranking

Keywords are the foundation of SEO as they allow you to target the search terms and queries that your audience is searching for. Your ability to find the keywords most relevant to your business will affect how much organic traffic you receive. Our definitive guide will teach you exactly how to get started with your

Technical SEO is the most important part of SEO until you have successfully optimised your website. Without it, your on-page SEO optimisation will not be effective and organic search rankings will not occur. To help you get started with technical SEO, we have put together a definitive guide that covers the basics. What is Technical

Links are one of the most important ranking factors used by Google and other search engines. Knowing how to build high-quality links is essential for your SEO strategy. Our definitive guide to link building for SEO provides you with the need-to-know information and sets out best practice strategies that you can implement immediately. What is