With 46% of all Google searches being people looking for local information, there is no doubt that local SEO is essential to small business success. Here are 8 ways to improve your local SEO right now. What is local SEO? Local Search Engine Optimisation involves the application of SEO tactics to specifically target local customers. […]
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When it comes to choosing the best headlines and descriptions for your PPC campaigns, you have two options: create individual ads and test them, or make use of Google’s Responsive Search Ads (RSAs). Responsive Search Ads were first rolled out in 2018, and allowed you to provide multiple headlines and description options that Google will
How to use Responsive Search Ads to Improve Your PPC Strategy Read More »
The growth of TikTok has been exponential over the past year, aided by the COVID-19 pandemic and global lockdowns. Now, the popular social network platform is being used by digital marketers with huge success. What is TikTok? TikTok is a short form video sharing social network owned by Chinese company ByteDance. The platform is used
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On September 26th, topclick will be taking part in the Mercer Surrey Half Marathon, running 13.1 miles for charity. Our Managing Director Miles Cottrell and Accounts Director Kevin Lopez will be joined by friends Ben Price and Alex Morgan. They were keen to set themselves the challenge and thought it was the perfect opportunity to
topclick to run Surrey Half Marathon this September Read More »
In the last edition of our ‘Meet the Team’ series we spoke with PPC Executive & Website Specialist Brandon Fryer, and now we’re getting to know our Accounts Manager Kevin Lopez. Kevin has been with topclick now for a total of 7 years, working across all areas of our operations to communicate with our amazing
Meet the Team: Kevin Lopez Read More »
There is no doubt that when implemented correctly, digital marketing can be extremely beneficial to a business looking to target their desired audiences. The power of digital can help companies experience lasting growth by increasing sales and staying ahead of their competition. We’ve rounded up 6 digital marketing ‘topclick top tips’ from our industry experts.
6 Digital Marketing Tips from Industry Experts Read More »
We are ecstatic to be announcing that topclick will be sponsoring Woking Football Club’s latest signing, Solomon Nwabuokei! The topclick team have been eager to give back to the local community for some time now, with a variety of sponsorship ideas and options being considered internally. When the opportunity came to sponsor a new signing
Woking FC’s Solomon Nwabuokei sponsored by topclick Read More »
Sitting right at the top of the topclick family tree is Miles Cottrell, our founder and Managing Director. He founded the company back in 2003 and has over 20 years of digital experience and knowledge. How did the creation of topclick come about? I started working in the internet game in 1998, with a financial
Meet the Team: Miles Cottrell Read More »
Early this month Google announced it would be making changes to the keyword match type ‘broad match modifier’, also known as ‘modified broad match’ or BMM. Broad Match Modifier was a popular choice for Google Ads certified agencies like topclick when used with other keyword match types. By inserting a (+) in front a keyword,
Google changes to broad match modifier Read More »
Anyone operating a business or a personal brand today will know that advertising online is one of the major arms of the marketing process. If you are thinking about trying to improve your own marketing, whatever the underlying venture might be, there are many things you are going to have to consider. It’s good to
What are the advantages & disadvantages of advertising online Read More »
