Google Shopping Ads can be one of the most effective ways to drive traffic and sales within your pay-per-click strategy. Although they are easy to set up, you should make yourself aware of the best practices to ensure you have maximised their potential. What are Google Shopping Ads? Google Shopping Ads are product-based advertisements that
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Links are one of the most important ranking factors used by Google and other search engines. Knowing how to build high-quality links is essential for your SEO strategy. Our definitive guide to link building for SEO provides you with the need-to-know information and sets out best practice strategies that you can implement immediately. What is
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LinkedIn is not just for professionals and those looking for jobs – you can also use it to grow your business and market to potential clients or customers. The platform gives you and your business exposure to millions of connections that you can use to build relationships with individuals and other companies to grow your
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One of the biggest challenges as an SEO copywriter is producing content that is optimised for search engines while also appealing to the desired audience. With the Google algorithm constantly evolving, it is crucial that you stay up-to-date with the best SEO copywriting practices that will help you to rank higher in 2023. Start with
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The first display ad was seen in 1994, and it has now become common practice in digital marketing with trillions of these ads targeting audiences over the last 30 years. Display advertising is easy to understand, and can be key for many businesses wanting to improve their marketing online. Here is everything that you need
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In a society that lives and breathes social media every day, establishing an online presence for your business is essential to reaching your target customers. If done correctly, social media can boost your brand awareness and quickly increase sales and conversions. 81% of small and medium-sized businesses are using social media today as they recognise
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With 46% of all Google searches being people looking for local information, there is no doubt that local SEO is essential to small business success. Here are 8 ways to improve your local SEO right now. What is local SEO? Local Search Engine Optimisation involves the application of SEO tactics to specifically target local customers.
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When it comes to choosing the best headlines and descriptions for your PPC campaigns, you have two options: create individual ads and test them, or make use of Google’s Responsive Search Ads (RSAs). Responsive Search Ads were first rolled out in 2018, and allowed you to provide multiple headlines and description options that Google will
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The growth of TikTok has been exponential over the past year, aided by the COVID-19 pandemic and global lockdowns. Now, the popular social network platform is being used by digital marketers with huge success. What is TikTok? TikTok is a short form video sharing social network owned by Chinese company ByteDance. The platform is used
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On September 26th, topclick will be taking part in the Mercer Surrey Half Marathon, running 13.1 miles for charity. Our Managing Director Miles Cottrell and Accounts Director Kevin Lopez will be joined by friends Ben Price and Alex Morgan. They were keen to set themselves the challenge and thought it was the perfect opportunity to
topclick to run Surrey Half Marathon this September Read More »
