Early this month Google announced it would be making changes to the keyword match type ‘broad match modifier’, also known as ‘modified broad match’ or BMM. Broad Match Modifier was a popular choice for Google Ads certified agencies like topclick when used with other keyword match types. By inserting a (+) in front a keyword, […]
Google changes to broad match modifier Read More »
Anyone operating a business or a personal brand today will know that advertising online is one of the major arms of the marketing process. If you are thinking about trying to improve your own marketing, whatever the underlying venture might be, there are many things you are going to have to consider. It’s good to
What are the advantages & disadvantages of advertising online Read More »
Now that the December 2020 Google Update has been officially deployed worldwide, the SEO community has reported that its significantly affected ranking. The fact that the Google core algorithm update was released a fortnight before the holidays had a negative impact on certain e-commerce websites. Let’s take a look at the most affected industries to
Did December 2020 Google update affect your business? Read More »
2020 has been a difficult time for many people and businesses with the onset of ‘you know what’ earlier in the year, pushing all of us to make sacrifices and adapt to restrictions in order to curb its impact. With these restrictions, businesses and their leaders have had navigate carefully in order to keep people
Launched! Celebrating our brand new website Read More »
