PPC

To reach the full potential of your Pay Per Click campaign, you need to ensure you’re following the tried and tested best practices. Our PPC experts have listed just some of the key best practices that you can implement into your own campaigns right now. Let’s get started.   Ad Copy Targeting the most impactful […]

Google Shopping Ads can be one of the most effective ways to drive traffic and sales within your pay-per-click strategy. Although they are easy to set up, you should make yourself aware of the best practices to ensure you have maximised their potential. What are Google Shopping Ads? Google Shopping Ads are product-based advertisements that

The first display ad was seen in 1994, and it has now become common practice in digital marketing with trillions of these ads targeting audiences over the last 30 years. Display advertising is easy to understand, and can be key for many businesses wanting to improve their marketing online. Here is everything that you need

When it comes to choosing the best headlines and descriptions for your PPC campaigns, you have two options: create individual ads and test them, or make use of Google’s Responsive Search Ads (RSAs). Responsive Search Ads were first rolled out in 2018, and allowed you to provide multiple headlines and description options that Google will

Early this month Google announced it would be making changes to the keyword match type ‘broad match modifier’, also known as ‘modified broad match’ or BMM. Broad Match Modifier was a popular choice for Google Ads certified agencies like topclick when used with other keyword match types. By inserting a (+) in front a keyword,