Google has quietly introduced a change that is causing major disruption for SEO professionals, website owners, and digital marketers worldwide. If you’ve noticed unusual ranking reports or strange movements in your keyword data recently, you’re not imagining it. Let’s break down what happened, why it matters, and how it could affect your SEO strategy moving […]
Google’s Ranking Reports Are Broken: What’s Going On? Read More »
Instagram’s latest update could completely change how your business shows up on Google. For the first time, individual posts and reels from public business and creator accounts are being indexed by Google, meaning your Instagram content can now appear in search results alongside traditional websites. This marks a major shift in how social media and
Instagram Content Can Now Rank on Google: What It Means for SEO Read More »
Over recent years, artificial intelligence (AI) has begun to reshape many aspects of digital marketing — from content creation to targeting and optimisation. Today, AI is changing how businesses use Search campaigns within Google Ads. Earlier this year, in 2025, Google announced AI Max for Search campaigns, a new innovation within the Google Ads platform
Introduction to Google AI Max for Search Campaigns (2025) Read More »
Sustainable web design is an increasingly popular approach to designing websites with environmental impact in mind. In this guide, we explain what sustainable web design is and its importance in 2025, before sharing seven top tips on how to make your website more environmentally friendly. What is Sustainable Web Design? According to a report by
The Importance of Sustainable Web Design in 2025 Read More »
LinkedIn is the world’s largest professional networking platform, making it an invaluable tool for B2B lead generation. Unlike other social media platforms, LinkedIn offers a highly targeted approach to reaching key decision-makers, industry professionals, and business leaders. With its advanced advertising options, LinkedIn Ads allow businesses to refine their audience and generate high-quality leads more
LinkedIn Ads: A Guide to B2B Lead Generation Read More »
Creating an effective SEO content strategy requires aligning blog content with the marketing funnel to attract, nurture, and convert potential customers. A well-structured content approach ensures that you provide the right information at each stage of the customer journey. In this guide, we’ll break down Top of the Funnel, Middle of the Funnel, and Bottom
Top, Middle & Bottom of the Funnel Content Strategy for SEO Success Read More »
In Instagram’s latest update, the platform has made a major change to the profile grid layout by introducing the 4:5 dimension, redefining how users showcase their content. The change arrives with the intention to offer a more streamlined, aesthetically pleasing experience for creators and followers alike. Instagram January 2025 Update: What’s new? Instagram’s January 2025
How to Respond to Instagram’s 2025 Grid Format Update Read More »
LinkedIn has evolved from a professional networking site into a powerful platform for personal branding, lead generation, and thought leadership. Understanding how LinkedIn’s algorithm works is key to standing out in a sea of over 930 million users. This guide dives into practical strategies and techniques to maximise visibility and engagement, leveraging a variety of
LinkedIn Algorithm Insights: How to Maximise Visibility and Engagement Read More »
As Google continues to refine its algorithms, one of the key areas gaining importance is E-A-T: Expertise, Authoritativeness, and Trustworthiness. High E-A-T signals improve a website’s credibility in Google’s eyes, which can help enhance visibility, trust, and ultimately, search rankings. This post will cover practical tips to help you improve E-A-T on your website and
Practical Tips for Improving E-A-T on Your Website Read More »
Google Ads has undergone significant transformation in recent years, with AI-driven automation playing a pivotal role in how advertisers manage campaigns. Automated bidding strategies, such as smart bidding, promise improved performance by using machine learning to optimise for conversions or conversion value. However, many PPC experts are still hesitant to fully hand over the reins
Manual Bidding vs. AI: How to Stay in Control of Your Google Ads Strategy Read More »
