Having a mobile-friendly website is no longer just a “nice-to-have feature” – it is a necessity! With mobile browsing making up nearly 60% of global internet traffic, businesses and organisations must ensure that their websites provide a seamless experience across all devices, but especially smartphones and tablets. A mobile-friendly website design goes beyond aesthetics; it […]
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Video content reigns supreme on social media platforms. With its engaging format and potential to go viral, video is a powerful tool for communication and marketing. However, creating compelling videos requires more than just shooting footage. Editing is a crucial step in producing polished, professional content. If you’re new to video editing, don’t worry! This
Beginner’s Guide to Editing Video Content for Social Media Read More »
In the fast-paced realm of digital marketing, where trends ebb and flow, the value of evergreen content cannot be overstated. Evergreen content acts as a timeless resource that continues to provide value to your audience long after its initial publication. From boosting your website’s search engine optimisation (SEO) to establishing thought leadership in your industry,
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Google Ads has long been the dominant platform for PPC marketing, but its contender, Microsoft Advertising (formerly Bing Ads), is often overlooked. The question that many marketers and business owners are asking is: Should you be using Microsoft Ads alongside Google Ads? The answer, as with many things in marketing, depends on various factors. Our
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While many factors contribute to effective SEO strategies, one often underestimated element is the structure of a website. The way a website is organised and its underlying architecture can significantly impact its search engine rankings and overall visibility on the web. Website Structure is the Foundation of SEO Success Imagine a website as a building.
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In the realm of social media, where attention spans are short and competition for engagement is fierce, creating captivating video content is key. And mastering the art of filming for social media can significantly enhance your online presence and drive engagement. However, achieving success in this area requires more than just pressing the record button.
Do’s and Dont’s When Filming Video Content for Social Media Read More »
‘Content ideation’ is a term used in content marketing to define the process of identifying and selecting the most relevant topics that will engage your target audience. The content should be interesting, entertaining or useful – which should result in it being shareable. Understanding the craft of content ideation is crucial for consistently producing engaging
A Guide to Effective Content Ideation: 6 Ways to Find Ideas Read More »
The backbone of any successful Pay-Per-Click campaign is keyword research. This stage involves choosing the best keywords to bid on, that are the most likely to result in clicks and versions. The trick to navigating keyword research is about using the right tools at your disposal, as well as understanding the target audience and predicting
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The digital marketing landscape can be characterised by its ever-changing nature and rapid pace. A notable example of this is the remarkable rise in artificial intelligence (AI) that we’ve witnessed across 2023 – a phenomenon that will continue to evolve and impact all areas of digital marketing in 2024. The year ahead will be all
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As we bid farewell to 2023, marketers must reflect on the pivotal trends that shaped the landscape and, more importantly, glean insights that will guide strategies in the coming year. Our digital marketing experts have listed the key marketing trends that impacted the industry in 2023 and explore the valuable lessons they offer as we
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