Schema markup has so much potential in regard to search engine optimisation (SEO). Google themselves have stated on many occasions that schema does help search crawlers do their job more effectively, by allowing them to understand a landing page and deliver the relevant information to the search engine results page. Our SEO experts have put […]
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Paid social media marketing is a powerful way for businesses of any size to reach their customers. With social media advertising spend reaching $47.9 billion in 2021, there is no doubt that when applied correctly, it can yield fantastic results. Getting started with paid social media can be difficult for first-timers, which is why our social
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The goal of a search engine is to provide users with the most relevant answers and information. Every time you input a search query into Google, its algorithm will select the pages that are most appropriate and relevant to you. These pages will be ranked on the search results page in relation to various ranking
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Depending on what type of business you have, you may want to consider harnessing the social media marketing potential of Pinterest. Pinterest is a social network that allows users to visually share and discover new interests by posting (known as ‘pinning’) images or videos to their own boards, while also browsing what other users have
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To reach the full potential of your Pay Per Click campaign, you need to ensure you’re following the tried and tested best practices. Our PPC experts have listed just some of the key best practices that you can implement into your own campaigns right now. Let’s get started. Ad Copy Targeting the most impactful
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Using Instagram for businesses is a powerful and very affordable way to grow your company. With its vast power as one of the largest social media platforms, you can reach new customers, stay connected to existing ones, and make sales within the app. If you’re unsure how to use Instagram as a small business, then
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topclick are delighted to announce the sponsorship of Woking FC’s Jermaine Anderson for the upcoming 2022/23 season. Jermaine, 26, remains at the Cards after having made 16 National League appearances for Woking FC since joining in early December 2021. He previously played for Peterborough United and Bradford City in the Football League. Manager Darren Sarll commented
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Keywords are the foundation of SEO as they allow you to target the search terms and queries that your audience is searching for. Your ability to find the keywords most relevant to your business will affect how much organic traffic you receive. Our definitive guide will teach you exactly how to get started with your
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Technical SEO is the most important part of SEO until you have successfully optimised your website. Without it, your on-page SEO optimisation will not be effective and organic search rankings will not occur. To help you get started with technical SEO, we have put together a definitive guide that covers the basics. What is Technical
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Google Shopping Ads can be one of the most effective ways to drive traffic and sales within your pay-per-click strategy. Although they are easy to set up, you should make yourself aware of the best practices to ensure you have maximised their potential. What are Google Shopping Ads? Google Shopping Ads are product-based advertisements that
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