Search engine optimisation is an important marketing channel with the ability to significantly increase search visibility and organic traffic. However, the long-term nature of SEO marketing may tempt some people to adopt undesirable techniques to ‘cheat’ the algorithms and obtain higher ranks on the search engine results page. Known more commonly as ‘black hat SEO’ […]
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To truly master Pay-Per-Click and Google Ads, you need to understand Quality Score. Not only does the Quality Score have an influence over the cost of your campaign, but also how effective the ads perform. Our PPC marketing experts have put together the following guide to get you up to speed, covering what the Quality
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The importance of good website design for any business operating today cannot be understated. The term ‘website design’ can be defined as the arrangement and conceptualisation of content on a website. But this goes beyond the visuals of the website, also including the website’s functionality and how it impacts the overall user experience. The following
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There are countless social media platforms out there. No matter which of these you decide to use for your business marketing, it is important to produce engaging content to successfully reach your desired audience and achieve your desired impact – be that brand awareness or to drive leads & sales. Our social media experts have
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Having high-quality, relevant, and helpful content is vital in 2022. Great content will allow you and your business to reach your desired target audiences with the information that they are searching for, bringing them to your website and giving you the ability to engage and interact with them. No matter how big your business is,
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Schema markup has so much potential in regard to search engine optimisation (SEO). Google themselves have stated on many occasions that schema does help search crawlers do their job more effectively, by allowing them to understand a landing page and deliver the relevant information to the search engine results page. Our SEO experts have put
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Paid social media marketing is a powerful way for businesses of any size to reach their customers. With social media advertising spend reaching $47.9 billion in 2021, there is no doubt that when applied correctly, it can yield fantastic results. Getting started with paid social media can be difficult for first-timers, which is why our social
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Depending on what type of business you have, you may want to consider harnessing the social media marketing potential of Pinterest. Pinterest is a social network that allows users to visually share and discover new interests by posting (known as ‘pinning’) images or videos to their own boards, while also browsing what other users have
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The goal of a search engine is to provide users with the most relevant answers and information. Every time you input a search query into Google, its algorithm will select the pages that are most appropriate and relevant to you. These pages will be ranked on the search results page in relation to various ranking
How Does Google Rank Websites? Read More »
To reach the full potential of your Pay Per Click campaign, you need to ensure you’re following the tried and tested best practices. Our PPC experts have listed just some of the key best practices that you can implement into your own campaigns right now. Let’s get started. Ad Copy Targeting the most impactful
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